The largest ERP market share belongs to SAP AG. The ability to integrate tools even if implemented by numerous providers allows for a wide spectrum of sales processes efficiency estimations. In medium-to-large companies the need to organise these activities (especially taking data exchange between various areas into account) is being realised by the company’s central ERP management system. Advanced IT management support tools are an essential part of an ever increasing amount of sales processes data management.ĭepending on their business model companies can use simple mechanisms like spreadsheets or choose advanced CRM systems. Sale-support tools like personalised offers, loyalty programmes or promotional offers are crucial in systematic customer service as well as building strong and persistent customer relations. Why? A multitude of similar offers, the role of the Internet in the search and comparison of service providers’ prices and the nature of business’ multi-channel environment related to that make both business contractors and individual consumers abandon brand loyalty and modify their preferences depending on the given offer. Long-term customer relationships and creating brand loyalty with clients has become particularly important, especially given the condition of contemporary B2C and B2B markets. Regardless of the business model forming factors it should be considered a long-term process, not as separate activities. It includes contractor service tools, appropriate sales strategy and procedures as well as sales strategy effects reporting. The CRM term (Customer Relationship Management) has a very broad meaning. Lighter solution in a cloud or a more advanced on on premise?
0 kommentar(er)
